Telcos Deploy AI, Partner Banks to Curb Spam Under TRAI-Led Consent Framework: Report
Telecom Talk
JULY 22, 2025
In a concerted effort to combat the growing menace of spam and fraudulent communication, Indian telecom operators — Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) — are leveraging artificial intelligence ( AI ) and machine learning (ML) tools to detect and block unsolicited calls and messages. The initiative is part of a broader regulatory push led by the Telecom Regulatory Authority of India (TRAI) to enhance consumer trust and build a safer digital ecosystem.
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